Founded in 2015, Lithero offers real, cost-saving AI solutions for Marketing Compliance Review.
Facing the Struggle
For decades, the life sciences industry has been challenged by the split between light-speed, bleeding-edge healthcare innovations that save lives and legacy marketing compliance operations that consume time, talent, and money. All promotional (marketing and sales) materials—all ads, pamphlets, and/or social media blurbs—must be manually checked for regulatory compliance by a committee of high-functioning medical, legal and regulatory professionals. If they find an issue—any issue—these reviewers must flag it and return it for revision. This kicks off a lumbering cycle of revision and review as materials bounce back and forth between marketing, agencies and review committees. Every change must be checked, every revision analyzed for compliance. This tedious process can last from a few days to a year, delaying market release and driving up costs, forcing life sciences companies worldwide to spend more than $20 billion per year on marketing compliance.
Nyron Burke struggled to reduce these costs as a marketing operations expert at Accenture. He traveled around the world and worked with the best teams, yet despite these efforts it seemed impossible to streamline the marketing compliance review process. Efforts to automate were frustrated beneath the process, leaving marketers, agency partners and reviewers to slog through reviews the way they had for decades—manually. Burke knew there had to be a better way.
Revelation and Innovation
Burke drew on his extensive experience to create LARA—the Lithero Artificial Review Assistant. LARA is the first AI designed to streamline the marketing compliance review process. Where the manual process takes weeks, to analyze marketing materials for compliance, LARA takes seconds. Like all AI assistants, LARA learns as it works, using inputs from experienced reviewers to define and refine its analytical processes. It acts as a gatekeeper, scanning new marketing materials and flagging them for compliance issues before the manual reviewers see them saving valuable time and resources.
The Lithero Artificial Intelligence Review Assistant (LARA) dramatically reduces the amount of time reviewers must spend analyzing marketing materials for compliance.
LARA allows our clients to:
- focus on their priorities
- get marketing materials out faster
- maximize their marketing budget
Let LARA Work for You!
Introducing the Lithero Artificial Intelligence Review Assistant
LARA is trained to recognize marketing compliance issues by analyzing a customized data set created from the customer’s existing content.
LARA is then deployed as a gatekeeper for the compliance review process. It pre-scans all new materials for compliance, flagging issues and providing markup for the customer’s consideration.
Reviewers check marketing materials for compliance, verifying and correcting LARA’s work. This new data is given to LARA, which then uses the information to improve its process. Every time this cycle repeats, LARA becomes more accurate in identifying compliance issues.
LARA Gets Things Done
Over time, LARA dramatically reduces the amount of time needed for compliance review. It screens for common compliance issues before they reach the reviewers reducing the need to revise and resubmit. Marketing teams save money and reviewers save time.
LARA speeds the compliance review process, allowing clients to get their marketing materials out to their key audience—patients and providers.
LARA changes the game….
In the past three decades, the technology supporting our society has shifted from novel toys, to embedded tools, to digital connectors.
We’re already shifting into the age of AI.
Every technology shift creates winners and losers. Companies that take advantage of the AI Assistant revolution will outperform—and outlast—their competitors. LARA speeds operations and drives higher profit margins through waste reduction. It brings the speed of marketing compliance in line with the speed of innovation.
The future’s knocking at the door.
Are you ready?