"This is really comprehensive!“
— VP, Life Sciences Agency
MEET LARA®
LARA can
LARA is an artificial assistant that learns over 90%* of a brand’s claims and identifies up to 95%* of potential compliance and editorial errors in marketing content. Marketers can onboard LARA to their team in days and immediately have consistent brand knowledge, automated quality checks, and content relevancy insights. With LARA, quality is threaded throughout campaign planning, creative, copy, editorial, assembly, and production.
An AI review assistant that catches up to 95% of errors based on its exceptional understanding of a brand’s claims, references, safety, and editorial criteria. Getting content reviewed and approved as quickly and accurately as possible will allow marketing strategies, such as modular content, to effectively scale.
Specific, actionable feedback across claims, references, safety, and editorial to get content right the first time.
INCREASE BRAND AGILITY...Side by side version viewing, collaborative commenting, and other features to enable real-time issue resolution avoiding downstream rework cycles.
IMPROVE CONTENT QUALITY..."The referencing features are tremendously functional and make reviews faster and more time efficient.“
— Editorial Supervisor, Life Sciences Agency
Auto-annotate your marketing materials with LARA to quickly and accurately create a solid basis for content approval.
AUTOMATED ANNOTATIONS...An AI generated library that harvests more than 90% of claims, safety, and reference content. When leveraged alongside LARA Screen, a brand team can save an average of $763K annually spent throughout the content development lifecycle.
Self-maintained single source of truth for faster onboarding, consistent content quality, and validated data to source your content engine.
SINGLE SOURCE OF TRUTH...Auto-tagged claims to find compliant messaging fast and save time building your modular content foundation.
ENABLE MODULAR CONTENT..."In Claims we can find variations of claims- where we said things and how we said things- it's very helpful, especially for copywriters to make sure PRT will be okay with what they ultimately propose.“
— LARA User, Pharma Content Ops
An automated daily assessment of your marketing strategy. Within minutes, see how well your content answers customer’s top questions and stands up against competition.
Side by side comparison of website messaging to increase your marketing effectiveness.
BEAT COMPETITORS...Measure the relevance of your content by evaluating top Google searches from customers and their overlap with your existing content library.
ASSESS CONTENT RELEVANCE...SIGN UP FOR EMAIL UPDATES:
*Results may vary depending on quality of training data provided. 95% accuracy figure is based on evaluation of one real customer brand.