The first.
The most comprehensive.
The highest ROI AI in its class.
LARA vs EY Smart Reviewer
- 14X ROI
- 90% of your approved claims with associated safety, references, explanatory text, indications, audience, and claim type catalogued in 3 days
- 100% traceability of LARA identified claims to source materials and observed references
- 26 accuracy checks
- 3 review checks for claims accuracy
- 4 review checks for safety accuracy
- 10 review checks for references and explanatory text accuracy
- 8 review checks for editorial accuracy
- Auto-generated reference suggestions for substantiating claims (no manual linking required)
- Auto-generated annotations for claims (no manual Adobe comments required)
- Auto-maintenance of LARA’s brand knowledge (no manual spreadsheets required)
- Daily comparison of brand content to top Google searches
- On-demand comparison of competitor messaging
- Easy-as-pie UI
| LARA® | EY Smart Reviewer* | |
|---|---|---|
| Setup Time | Days | Does not advertise (On average, implementation of AI models takes 3-36 months†) |
| Reference Suggestions | Suggests approved references to substantiate a claim | Does not advertise this capability |
| Automated Annotations | Traces claims back to core source materials and approved references | Does not advertise this capability |
| MLR Simulated Review | 26 accuracy checks for claims, safety, references, and editorial | 9 modules to check compliance |
| Claims Review | 90% of claims are checked for accuracy | Does not advertise this capability |
| Competitor Messaging Insights | Compares brand messaging to competitors | Does not advertise this capability |
| Content Relevance Insights | Compares brand messaging to top 10 Google searches from the past 24 hours | Does not advertise this capability |
| Setup Support | No IT or third party consulting necessary | Costs for consulting services are not advertised |
| Team Resources Required | No manual effort required! Brand data is automatically learned from your approved marketing content & reference files by a full neural network and proprietary machine learning model. | Does not advertise |
| Customer Support | Fast, easily accessible and included in the price of LARA | Does not advertise cost |
| Plugins | Adobe Creative Suite, Microsoft Office, Figma | Does not advertise this capability |
| Images | Check images for accuracy & trace the relationships between claims and images | Does not list this fearture as one of the 9 modules |
*All data below was obtained from the EY website, 11/12/2024.
†CompTIA, Inc. (n.d.). Business considerations before implementing AI: Technology Solutions: Comptia. CompTIA Community. https://connect.comptia.org/content/guides/business-considerations-before-implementing-ai#:~:text=Understanding%20the%20timeline%20for%20implementation,models%20with%20full%20scalability%20support.