Auto-generated.
Auto-maintained.
Auto-assistance for your people.

LARA vs Veeva® Claims Libraries

14X ROI
90% of your approved claims with associated safety, references, explanatory text, indications, audience, and claim type catalogued in 3 days
100% traceability of LARA identified claims to source materials and observed references
26 accuracy checks
- 3 review checks for claims accuracy
- 4 review checks for safety accuracy
- 10 review checks for references and explanatory text accuracy
- 8 review checks for editorial accuracy
Auto-generated reference suggestions for substantiating claims (no manual linking required)
Auto-generated annotations for claims (no manual Adobe comments required)
Auto-maintenance of LARA’s brand knowledge (no manual spreadsheets required)
Daily comparison of brand content to top Google searches
On-demand comparison of competitor messaging
Easy-as-pie UI

	LARA®	Veeva® Claims Libraries
Usability	Intuitive, elegant interface	Difficult to navigate and find what you are looking for
Setup	LARA Research ready in 3 days; no need for 3rd party IT firm	Requires 3rd party IT support
Support	Fast, easily accessible and included in the price of LARA	Hard to reach
Automation	No manual effort required! Claims are automatically learned and linked to relevant references, explanatory text, and safety information	Does not have this capability, all done manually
Claims Maintenance	Automated	Manual and costly
Claims Traceability	See the claim within the source asset	See the claim as a unique record, not in context
Reference Anchoring	Under 30 seconds per page (approximately 80% time savings per asset)	Up to 2 day manual process
Auto Annotations	Annotations automatically created for each claim at the click of a button	Does not have this capability
Images	Check images for accuracy & trace the relationships between claims and images	Does not have this capability