Measure the relevance of your brand tactics
LARA® Relevance improves your marketing ROI and impact by enabling you to quantify how well you fit your content to customer’s interests.
Meet your customers where they are.
Using data from search engines, LARA® Relevance scores your marketing material against customer’s needs-giving you the opportunity to prioritize content that matters most.
Gain a competitive advantage
Give customers relevant content, not general messages.
Address opportunity areas in your marketing