Measure the relevance of your brand tactics
LARA® Relevance improves your marketing ROI and impact by enabling you to quantify how well you fit your content to customer’s interests.
Using data from search engines, LARA® Relevance scores your marketing material against customer’s needs-giving you the opportunity to prioritize content that matters most.
Gain a competitive advantage
Give customers relevant content, not general messages.
Address opportunity areas in your marketing
LARA® Relevance improves your marketing ROI and impact by enabling you to quantify how well you fit your content to customer’s interests.