AUTO-GENERATE YOUR CLAIMS LIBRARY.
LARA® Research is an automatically generated mapping of brand-specific approved claims with the correlated references and safety balance. No manual intervention is needed to create or maintain this database. In 3 days, you get a validated source to feed your modular engine.
|Capability||LARA® Research||Status Quo|
|Generate claims library||3 days (auto-generated)||~7 weeks (manual)|
|Library automatically updated with new approved claims|
|Claims automatically tagged|
|Automatically detect associated references|
|Automatically detect associated safety text|
|Automatically identify previous uses of claims|
|Plugin with Adobe Creative Suite, Microsoft Word and Powerpoint|
|Integrate with DAM and modular content authoring tools via API|