SAVE $2,459,820 ANNUALLY ON REWORK WITH LARA.
| LS Company Outcomes | Current Status Quo | with LARA |
|---|---|---|
| External Agency Hours (est.) | 72,290 | 53,619 (25% Reduction) |
| Internal Hours (est.) | 7,207 | 3,842 (47% Reduction) |
HOW LARA DELIVERS ROI
| Workflow Step | Estimated % Time Saved with LARA | Rationale |
|---|---|---|
| Creative Design | 10% | Faster access to claims, customer relevance and competitive messaging insights |
| Concept review | 20% | Less concept time spent on claims & references discussions |
| Write copy | 40% | Less time in manual research of claims, references, and safety |
| Internal creative QC with copy and editorial | 40% | Reduction in time spent finding and validating the text for accuracy & prescreening content for errors with claims, references, safety, and editorial |
| Marketing Review | 45% | Reduction in time spent finding and validating the text & prescreening content for errors with claims, references, safety, and editorial |
| Production review | 35% | Reduction from using LARA to check that the production version is accurate |
| Create annotations | 85% | Reduction in time from using LARA to auto annotate claims to source files and references |
| Marketing Coordinator/Editorial Screening | 65% | Significant reduction in time because most of this task is covered by LARA and would have been caught prior to this step |
| Revise production | 55% | Reduction in time to validate annotations by looking up past references in LARA and with using LARA suggested references | Review MLR comments | 35% | Reduction in time to review because less comments made |
| Create new version after MLR | 35% | Reduction in time from having less changes to incorporate due to errors caught earlier |
| Review new version after MLR | 65% | Reduction in time to review because less updates made |
| Revise annotations after MLR | 95% | Reduction in time from using LARA to auto annotate claims to source files and references |
OUR ASSUMPTIONS
| Assumptions for Agencies & LS Companies | Quantity |
|---|---|
| # of brands | 1 |
| Average # of assets produced per year per brand | 50 core assets and 450 derivative assets |
| Complexity breakdown of assets | 25% - simple (1-5 pages) 60% - moderate (6-19 pages) 15% - complex (20+ pages) |
| Average MLR cycles | 3 – simple 5 - moderate 8 – complex |